SiteOne was looking for a combined email, direct mail and digital campaign In an effort to increase revenue from their irrigation product category. We developed multiple email versions, including Spanish translations targeting the hispanic market, a "choose your own adventure" direct mail, as well as a series of digital ads. 

ROLE
Art Director/Lead Designer

Worked closely wiith lead copywriter for campaign development, the internal team to execute each piece, and an outsourced vendor for final print of the direct mail.

SCOPE
Email, Direct Mail, Digital